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White Sox experiment with 'dynamic' ticket offering for fans
09/23/2010 4:09 PM ET

CHICAGO - The Chicago White Sox today announced the club will experiment with a dynamic pricing structure for certain seating sections during all seven games of the final 2010 homestand. Tickets in designated seating sections will be available with dynamic pricing, providing fans with more ticket pricing options, for all games vs. Boston (September 27-30) and Cleveland (October 1-3).

Ticket prices for seats in select sections will move upward and downward based on market demand and a variety of other factors. Through dynamic pricing, select seats for the final series of the season vs. the Cleveland Indians will be priced as low as $15.

The White Sox are the latest Major League Baseball team to implement dynamic ticket pricing, following similar models adopted by the Houston Astros and San Francisco Giants. Utilizing a software-based dynamic pricing engine developed by Texas-based company Qcue, the team will have the ability to adjust ticket prices upward or downward as late as the morning of a game, based on market demand and factors such as starting pitchers, opposing team record, promotional giveaways and weather forecast, among others.

"We want to provide the best values we can for White Sox fans and bring even more fans out to U.S. Cellular Field through greater day-to-day ticket price flexibility," said White Sox senior vice president of sales and marketing Brooks Boyer. "While dynamic pricing will move ticket prices up or down, fans who purchase early will most likely tend to get the best deals. The Red Sox and Indians series provide us an opportunity to implement the technology in hopes of providing a wider offering to fans in future seasons."

Tickets for upcoming games identified as 'dynamic' dates will be available at whitesox.com, by calling 866-SOX-GAME or by visiting the U.S. Cellular Field ticket office. Fans should check whitesox.com frequently as prices will change periodically.

This story was not subject to the approval of Major League Baseball or its clubs.


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