The 2009 advertising campaign focuses on one of the White Sox core values - TRADITION. From the players, to the park, to the fans themselves, we are celebrating all of the traditions that make being part of the Sox family special. Our '09 campaign slogan is "There are Traditions. And There are White Sox Traditions."
Our preseason television spots - Mitt and Beard - feature two different fans with very serious offseason traditions.
Radio running during the preseason features the traditions of manager Ozzie Guillen and first baseman Paul Konerko.
Preseason print features a "Snow Ozzie" Tradition and is running on local billboards and newspapers.
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Click here to see 2009 White Sox CTA ads »
