The 2007 White Sox advertising campaign is more than just commercials that entertain our fans...it embodies what White Sox Baseball stands for. The messages focus on bringing the experience of White Sox Baseball to life.
Early in the year fans saw messages that communicated how the team was not satisfied with the disappointing 2006 season following the previous year's World Championship, despite having won 90 games. The billboards, newspaper ads, and radio and television commercials showed fans how the team couldn't wait to get ‘Back to the Grind,' calling to mind their signature style of ‘Grinder' play.
Once the season began, the messages changed to reflect the fact that in 2006, more people listened on radio, watched on TV or attended White Sox games than any other baseball team in Chicago. Further, the White Sox are built upon the values that Chicagoans share...'We Are Chicago Baseball.'
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