Branding
Let your company's brand serve as the background of every White Sox game and event held at U.S. Cellular Field. Opportunities to customize your brand's message exist both on the field and around the ballpark.
Over 80% of attendees are either likely or extremely likely to watch scoreboard features and/or participate in interactive entertainment between innings.
Center-Field Video Board Sign
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Outfield Panels
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Outfield Wall Signs
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Field-Level Rotational Signs
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Matrix Board Messages
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L.E.D. Boards
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Dan Ryan Expressway Marquee Board
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Above the Field
Center-Field Video Board Sign
Fans in the stands as well as millions more watching the White Sox on television will be exposed to your company's name and logo on the famous U.S. Cellular Field video board in center field. The video board provides interactive entertainment and game information to all fans in attendance and also is an essential part of fireworks displays.
Outfield Panels
Your company will be prominently showcased to all fans attending White Sox games, as well as those watching on local and national television, through a front-lit outfield advertising panel located above the outfield seating area of U.S. Cellular Field. These signs are the biggest and most visible signs in all of Chicago sports.
Center-Field Video Board Sign
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Outfield Panels
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Around the Field
Outfield Wall Signs
Outfield wall signs receive tremendous exposure to the fans in attendance as well as those watching game broadcasts on local and national television. Signs are strategically placed to achieve high visibility on television and in the ballpark.
Visitors Bullpen Sign
These highly visible signs are located on the top wall of the visitors' bullpen in right field and receive tremendous television exposure.
Foul Pole Corner Signs
A unique branding opportunity, your company will be the first to ever advertise down the first and third base lines on the left- and right-field corner walls of U.S. Cellular Field. Near the foul poles, these field-level signs will receive prominent exposure during telecasts and by fans in attendance.
Outfield Wall Signs
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Visitors Bullpen Sign
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Foul Pole Corner Signs
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On the Field
Field-Level Rotational Signs
Located behind home plate and along the first-base line, these advertising panels let your company's message serve as the backdrop to the action seen by millions of fans watching games on television and at U.S. Cellular Field. Your message is displayed during one half-inning of all White Sox home games televised on WGN-TV, Comcast SportsNet and WCIU-TV. You also will receive additional exposure in many other major markets on visiting teams' telecasts and national game highlights.
Tarp & Tarp Cover
Keep the attention of White Sox fans in-park during rain delays with exclusive advertising on the tarp used to cover the infield in inclement weather. The tarp is kept protected in a customizable cover and located along the third base line in direct view of television cameras during games.
Field-Level Rotational Signs
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Field-Level Rotational Signs
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Tarp & Tarp Cover
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Tarp & Tarp Cover
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Beyond the Field
Video Board Feature
Fans constantly watch the famous U.S. Cellular Field center-field video board to view replays, highlights, player photos and fan interactive features between innings. Features are introduced by a live public address announcement and logo placement on the center-field video board. During the feature, a customized message is simultaneously displayed on the left-field matrix screen and L.E.D. panels.
Matrix Board Messages
White Sox fans look to the left-field matrix screen for team line-ups, interactive animations and game information. Deliver your company's customized message to fans before and during each regular season White Sox game.
L.E.D. Boards
Provide your company with a unique opportunity to communicate your message in an interactive way during one half-inning of each regular season game. There are a total of 600 feet of L.E.D. (Light Emitting Diode) panels located on the upper level facade of the first and third base lines.
Video Board Feature
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Matrix Board Messages
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L.E.D. Boards
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Off the Field/Concourse Signs
Dan Ryan Expressway Marquee Board
Associate your company with the Chicago White Sox and U.S. Cellular Field throughout the entire year by advertising on the Dan Ryan Expressway Marquee Board adjacent to the ballpark. Millions of Chicagoland commuters who travel the Dan Ryan Expressway and ride the CTA train each day will see your double-sided, back-lit sign.
Concourse Signs
Concourse signs are highly visible and provide exposure throughout the entire season to over 2.3 million fans walking through the concourse buying concessions, visiting gift shops, conversing with friends and seeing your signs.
Dan Ryan Expressway Marquee Board
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Concourse Signs
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Concourse Signs
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Teams 
