Promotions

Each year the White Sox strive to put on "the greatest show in baseball" by incorporating our traditional weekend fireworks displays, promotional giveaways and theme nights into the season's schedule. Come for the excitement and stay for the White Sox win!

Nearly 75% of attendees are more likely to redeem a company's coupon or offer when received at a White Sox game.

Giveaway, theme night and fireworks sponsors receive name and/or logo placement in the following media support prior to the game date to promote the event:

• Live in-game radio and television drop-ins
• Announcements on the left-field matrix screen
• Message rotation on the Dan Ryan Expressway marquee adjacent to U.S. Cellular Field
• Promotional messages on L.E.D. panels
• White Sox Magazine, Yearbook and more than 2 million pocket schedules (subject to print deadlines)
• The opportunity to use the White Sox logo in your company's event advertising
• Possible newspaper advertisements
• Whitesox.com mentions

Sponsors also receive the following hospitality to entertain their guests:

• Diamond Suite for 20 guests, including food, beverages and parking
• A pre-game Patio Area party for 50 guests including game tickets and an unlimited food and beverage package
• Opportunity to throw a ceremonial first pitch

Fireworks Night
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Theme Night
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Promotional Giveaways
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Kids Days
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Traffic Drivers
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Fireworks Night

Fireworks are a longstanding White Sox tradition and fan favorite. Corporate logos are displayed on the center-field video board throughout the show, recognizing the fireworks sponsor.

Fireworks Night
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Fireworks Night
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Season-Long Promotion

Sponsoring a season-long promotion such as Kids Days or Value Mondays strengthen your brand-building efforts and offers a great opportunity to add a promotional tie-in at the retail level.

Kids Days

Theme Night

Target a group of fans by culture, age, hobby, or profession by sponsoring a theme night. Each year, the White Sox recognize its diverse group of fans through events such as Elvis Night, Latino College Night, Grandparents Day and Greek Heritage Night.

Theme Night

Promotional Giveaways

Reach fans as they enter the gates to U.S. Cellular Field with a promotional giveaway item branded with your company's name and/or logo.

Promotional Giveaways

Traffic Drivers

The White Sox allow you the unique opportunity to incorporate your product or service into the White Sox Baseball experience and reach nearly over 36,000 fans per game.

Parking Coupons
Put your traffic-driving coupon or special offer on nearly 600,000 White Sox parking coupons. This advertisement provides tremendous exposure, as parking passes are used by individuals, groups and season ticket holders who park in the eight (8) official U.S. Cellular Field parking lots throughout the baseball season.

Sampling
Bring your product or service directly to Sox fans. Booth/kiosk space is available for sampling or providing information both inside and outside U.S. Cellular Field allowing a unique opportunity to directly interact with White Sox fans.

Game Cards
The White Sox distribute game cards to the first 25,000 fans attending every regular season home game. Cards can include a sweepstakes entry, coupon or other promotional offer. The game cards are promoted during each regular season game and can be used in conjunction with a video board feature to enhance the fan experience.

Retail Promotions
Let the White Sox help your company drive store traffic. Utilize the power of the White Sox brand, logo, player appearances, team merchandise and customized ticket promotions as incentives for your customers. The White Sox can help you put together a package that will impact your business.

Direct Mailing
Extend your message to thousands of White Sox fans by mailing a promotional piece to all White Sox season ticket holders and group leaders.

Traffic Drivers