Brooks Boyer enters his eighth season as senior vice president, sales and marketing, for the White Sox in 2011, overseeing Sox marketing, corporate partnerships sales and service, ticket sales and service, premium seating and service, broadcasting, game operations, promotions, advertising, multicultural sales and marketing, licensing and business development. Boyer also is the CEO of Silver Chalice Ventures, which was created to diversify White Sox business operations, and owns Silver Chalice New Media and Silver Chalice, a digital and marketing arm.

During Boyer’s tenure at the White Sox, the organization has set a franchise record of six straight seasons with more than 2 million in attendance (2005-10), including an all-time franchise-record 2,957,111 in 2006. In August 2006, the White Sox capped a record attendance season by topping all other Chicago sports teams (Bears, Bulls, Blackhawks and Cubs) in Scarborough Research’s WAL (Watched, Attended, Listened) figures, with 57.3 percent of all Chicagoans taking in a Sox game in 2006.

Other notable White Sox marketing accomplishments during Boyer’s tenure include the creation of the BP Crosstown Cup, a corporate partnership with BP, in collaboration with the Chicago Cubs; the introduction of the United Scout Seats and Home Plate Club; securing season-long presenting sponsorships and securing sponsorship for the LG Skyline Club Level, Comcast Fundamentals Deck, Miller Lite Bullpen Sports Bar and the Miller Lite Extra Base; creating the team’s “take the field” audio and visual montage; orchestrating fan participation in the historic “blackout game” tiebreaker vs. Minnesota in 2008; the re-introduction to the “Go-Go White Sox” song from the 1950s; directing the “Grinder Rules” advertising and brand campaign; and establishing annual theme days such as Mullet Night, Father-Daughter Day, Blackhawks Night, and others.

In 2010, Boyer organized “Champions Night” at U.S. Cellular Field, hosting the four championship trophies won by the city’s major professional sports teams over the last 25 years. After the Chicago Blackhawks won the Stanley Cup, Chicago became the only city to win a title in each of the four major sports over the past 25 years. The Stanley Cup, Lombardi Trophy (NFL), Larry O’Brien Trophy (NBA) and Commissioner’s Trophy (MLB) all were present at U.S. Cellular Field during a special ceremony prior to an August game vs. the New York Yankees.

Boyer also is responsible for the club’s relationships with its broadcast partners, WGN-TV, Comcast SportsNet Chicago and WCIU-TV on the television side, the White Sox radio flagship station, WSCR 670 The Score, and its Spanish-language radio partner — Univision Radio’s La Tremenda (WRTO 1200 AM). He serves as the club’s marketing liaison to Major League Baseball and is leading the club’s charge in the retail (merchandise and novelties) area. Boyer sits on Major League Baseball’s Ticketing Review Committee.

Boyer helped create and launch Silver Chalice Ventures (SCV) in January 2009. As CEO, Boyer oversees the long-term strategic vision, budget planning and business execution for the firm. Silver Chalice clients include Under Armour, Raycom Media, Harpo Studios, the Chicago Bulls and Pro Football Weekly, among others.

Boyer is one of four members of the board of directors for Camelback Ranch — Glendale, the spring training home of the White Sox and the Dodgers. Boyer also is a board member of the Bulls-Sox Training Academy in Lisle, Ill., and of Chicago White Sox Charities, the club’s charitable initiative that annually provides support to various programs and charities throughout the Chicago area.

In 2008, Boyer was named one of Crain’s Chicago Business “40 Under 40,” recognizing 40 of Chicago’s brightest and best business professionals under the age of 40. In 2007, Boyer was selected as one of Sports Business Journal’s “40 Under 40.”

Prior to joining the White Sox in April 2004, Boyer spent 10 years at the Chicago Bulls. As senior director of corporate sponsorships (1998-2003), Boyer was responsible for overseeing Bulls and United Center sponsorships, advertising sales and sponsor services. He was with the franchise for the final three of its six NBA titles.

A 1994 graduate of Notre Dame where he was a member of the basketball team (1990-94) and a two-time captain, Boyer also is a graduate of the Kellstadt Graduate School of Business at DePaul and was recently inducted into the Lumen Christi High School (Jackson, Mich.) Sports Hall of Fame. He and his wife, Julie, reside in Downers Grove with their six children: Joslyn (10), Kylie (9), Reeghan (7), Quinn (5), Brody (3) and Brynlee (1).