Brooks Boyer enters his sixth season as vice president and chief marketing officer of the Chicago White Sox in 2009. The organization drew more than 2.5 million fans in 2008, an average of 30,872 per game and the sixth-highest total in franchise history. The 2008 season also marked the third consecutive season the organization drew more than 2.5 million fans, and the combined attendance total of 12.42 million for 2004-08 is the highest in franchise history for any five-year period.

The 2008 season featured 18 home sellouts for the White Sox, including the historic "blackout game" vs. Minnesota on 9/30. Boyer created the concept and was instrumental in the execution of the ballpark "blackout," issuing a call to all White Sox fans to dress in black for the one-game playoff. With less than 24 hours to promote and publicize, a passionate crowd of 40,354 — the largest regular-season crowd since 8/4/03 — responded to create one of the most electric ballpark atmospheres in franchise history.

The White Sox attracted 2,684,395 fans in 2007, the thirdhighest mark in franchise history behind only an all-time best 2,957,111 in 2006 and 2,934,154 in 1991. In August 2006, the White Sox capped a record-attendance season by topping all other Chicago sports teams in Scarborough Research's WAL (Watched, Attended, Listened) figures, with 57.3 percent of all Chicagoans taking in a Sox game in 2006. The team also established all-time highs for season ticket, group ticket and corporate partnership sales. The Sox, who set a franchise-record with nearly 21,500 season tickets sold in 2006, are looking to top 2 million in attendance for the fifth straight season in 2009, a franchise first.

After joining the White Sox in April 2004, Boyer made an immediate impact on the team's sponsorships, marketing, promotions, advertising and in-game entertainment. Boyer's goal is to create an exciting ballpark atmosphere that complements the action on the field by enhancing the ballpark experience for Sox fans of every age, with the philosophy of making fans not spectators, but participants. The team's "take the field" audio and video montage are well-received by Sox fans, as is the re-introduction of the "Go-Go White Sox" song from the 1950s. Beginning in 2007, weeknight games at U.S. Cellular Field started at 7:11 p.m., thanks to a unique new sponsorship with 7-Eleven.

Boyer, who worked for the Chicago Bulls for 10 seasons before joining the Sox, is responsible for the club's marketing, promotions, advertising, business development and broadcasting efforts, as well as overseeing ticket, sponsorship and premium seating sales. Boyer is one of four members of the board of directors (along with Terry Savarise of the White Sox) for Camelback Ranch — Glendale, the new spring training home of the White Sox and the Dodgers. The board oversees the yearround business operations for the brand-new facility.

He brings a focus on first-class customer service to White Sox season ticket holders, sponsors and fans. Boyer has increased the size of the White Sox sales staff and has strongly emphasized the team's season and group ticket sales and service efforts. He directs the club's advertising efforts, which included the popular "Grinder Rules" campaigns of 2005-06 and "Us vs. Them" and "Sox Pride" spots in 2004. Boyer also is responsible for the club's relationships with its broadcast partners, WGN-TV, Comcast SportsNet Chicago and WCIU on the television side, the White Sox radio flagship station, The Score Sports Radio (WSCR, 670 AM), and its Spanish-language radio partner — Univision Radio's La Tremenda (WRTO , 1200 AM).

Boyer, who in 2008 was named one of Crain's Chicago Business "40 Under 40" and in 2007 was named one of Sports Business Journal's "40 Under 40," is a member of the board of Chicago White Sox Charities, the club's charitable initiative that annually provides support to various programs and charities throughout the Chicago area.

In his role with the Chicago Bulls, Boyer was responsible for overseeing Bulls and United Center sponsorships, advertising sales and sponsor services. He was senior director of corporate partnerships from 1998-2003 and was with the Bulls for the final three of their six NBA titles.

A 1994 graduate of Notre Dame where he was a member of the basketball team (1990-94) and a two-time captain, Boyer also is a graduate of the Kellstadt Graduate School of Business at DePaul and was recently inducted into the Lumen Christi High School Sports Hall of Fame (Jackson, Mich.). He and his wife, Julie, reside in Downers Grove with their five children.