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02/28/2011 3:04 PM ET
Eddie Einhorn Selected For Enshrinement Into College Basketball Hall Of Fame
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White Sox Vice Chairman Eddie Einhorn has been selected for induction into the National Collegiate Basketball Hall of Fame. Einhorn will be enshrined at a ceremony on Sunday, November 20 at the Midland Theatre in Kansas City, Mo.

Einhorn was the first to nationally syndicate radio and television coverage of both regular season NCAA games and the NCAA Tournament. He broadcasted his first college basketball game as a 17-year-old student while at the University of Pennsylvania. He also ran his Midwestern Sports Network from a pay phone at the end of the hallway of his Northwestern Law School dorm.

In 1958, Einhorn produced a nationally syndicated radio broadcast of the NCAA Division I Men's Basketball Championship. Ten years later - after founding the TVS Television Network to market college games to regional networks - he was instrumental in arranging the "Game of the Century" between Houston and UCLA in the Astrodome, a game largely credited with spurring the popularity and growth of the sport on television.

Einhorn televised SEC road games, including the first Kentucky road game shown on television, carried major UCLA matchups with Notre Dame and other national powers and broadcasted LSU games starring the great Pete Maravich.

He was part of two historic basketball trips in 1973. First, he traveled to China with an All-Star team of college players, a televised trip that earned him an Emmy nomination. Later in the year, he joined another All-Star team at the World University Games in Moscow.

Einhorn utilized his extensive knowledge of college basketball to write, "How March Became Madness." The book chronicles the evolution of the NCAA Men's Basketball Tournament and traces the growth and success of the sport on television.

Now in his 58th consecutive season in sports and broadcasting, Einhorn is in his 21st season as the vice chairman of the White Sox.

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