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4/25/2013 3:19 P.M. ET

White Sox hold first "Sox Social Day" on Sunday

Social Media Event Includes Ticket Promotion, Giveaways And "Hide-and-Tweets," Among Other Fan Activities

The Chicago White Sox will hold their first "Sox Social Day" (hashtag: #SoxSocial) of the season this coming Sunday, April 28. The promotion will feature:

  • #TweetYourSeat contest - fans will have the opportunity for upgrades and prizes by tweeting @WhiteSox their seat locations
  • #HideAndTweet - Here is how you play: @WhiteSox will send out clues identifying a specific location and a call to action, the first fan to arrive at the location wins a prize
  • We Trend, You Win hashtag challenge - Here is how it works: @WhiteSox will ask fans to use the #SoxSocial hashtag on April 28 and if the hashtag trends in Chicago before the end of the game, fans will get a 20 percent discount at whitesoxshop.com and Chicago Sports Depot, plus a discounted ticket offer for the May 24 game vs. Miami
  • Special Twitter Drawing - Followers of @WhiteSox could win the opportunity have their Twitter handle displayed during the game on the video board at U.S. Cellular Field through a special drawing on Friday, April 26

This is the first of six scheduled #SoxSocial Days at U.S. Cellular Field with Sunday's game highlighting the team's Twitter account.

Fans who purchase tickets for #SoxSocial Day at whitesox.com/soxsocial will receive a special gift bag to be distributed at the #SoxSocial table near Section 107.

This story was not subject to the approval of Major League Baseball or its clubs.